Services: concept and brand design.
Two mothers with small children decided to help parents in their search for the ideal children shoes. This is how TUP-TUP was created, specialized in soft-sole shoes, perfect for children of all ages: from their first steps, until their last year of nursery school and even their first years in school!
TUP-TUP bootees are handmade entirely out of the best-quality natural leather, which allows the foot to breathe, being soft and at the same resistant. It is flexible, but the bootees do not fall off children’s feet, being easy to put on and maintain. The children’s health and comfort are always a priority.
Creating a convincing visual identity for a specialized brand, with premium quality products and a specific target- parents with small children- a target known for being selective and perfectionist.
The concept created reflects pure childhood. The logo was created by using cheerful colors, having a bootee for each gender ( for boys- blue and light blue and for girls- pink and yellow), overlapping a playful background, which, together with the name TUP-TUP, suggest playfulness, magic, cheerfulness at the same reflecting the business specifics (footwear for small children).
The rest of the identity materials are the result of some unique combinations of different elements and colors from the logo together with images artistically capturing childhood (various models of TUP-TUP bootees, children soles or children playing etc) maintaining a coherent creative line and suggesting the same playful atmosphere.
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.