Toys Plaza

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Services: concept and brand design, e-Commerce website ( virtual store ), search engine optimization, online promotion.

TOYS PLAZA is an online toy store (with over 5000 products) for developing children's abilities. TOYS PLAZA comes to meet the parents’ attention in providing special education to their children, offering them an online platform to order custom-made toys that will stimulate the intelligence and creativity of the little ones.

Creating a dynamic visual identity and an online store suitable to the needs of the target audience. Although this is an adult target, considering the products address children, their presentation must have something from the charm and joy of childhood.

A believable, airy design, where warm and lively colors (shades of yellow and orange) prevail on a white, innocent background. Categories are immediately accessible to the left of the main menu and the slider on the home page offers the most important information of the moment.  

The home page also contains direct links to various types of categories (brands, types of toys, the child’s age, characters). For further information on how parents should choose the most appropriate games and toys for their children, they can access the built-in blog.

  • filtering products according to: brand, age, character, price;
  • comparing products;
  • integrated customer support chat;
  • newsletter subscription;
  • site search;
  • multiple categories and sub-categories;
  • connecting with social networks: Twitter, Facebook, Pinterest and Tumblr;
  • the possibility of adding photo, video and audio content in the description of the products;
  • cash on delivery, wire transfers and online with a credit card by mobilPay;
  • shipping: Romanian postal service and express courier;
  • free shipping for orders over 250 ron;
  • importing over 5000 products;
  • import app and feed product update.
“I wanted to open an online shop for educational and intellectual stimulation toys for children, and as I was searching for the best suited solution, I received an email from Simona. I carefully read the presentation, and since I liked how it had been done I decided to access for further details. I saw there were clear explanations regarding the necessary steps in creating a project like the one I had. I was also pleasantly surprised with the solutions Simona and Nushu had used in the past and I was drawn by their extensive experience in the field.
I filled out the form regarding creating an online shop and to my surprise I was contacted shortly by phone for discussing the specifics. I have two reasons for which I wanted to highlight the beginning of our collaboration : the agreed upon deadlines were always respected and the fact that they explained in detail all the steps of the project, so that I was always in the know with regards to what was to happen with the project.
I was also very impressed with the creative solutions ranging from the shop’s design, the visual identity handbook to the technical solutions. Another important aspect of our collaboration was communication: all my questions were quickly answered and the fact that we communicated via Skype only saved valuable physical time and enabled us to establish flexible meetings.
The fact that even after the project was finished we continued working together in developing the website and for the communication/promotion areas only stands to prove that Simona and Nushu are true professionals whom I sincerely recommend.”Catalin Axente
Time is people’s most valuable resource, that is why we handle your project exclusively, and you can focus on your priorities. The best results come forth as a direct result of the trust our clients have in us.
A well-thought design tolerates no approximation. It reaches the public by winning over both reason and emotions.
Our clients, our partners for the journey! Usually, after the first project, our clients remain naturally close to us, choosing to go on together. Their satisfaction and success, as well as the passion and commitment with which we dedicate ourselves to each of them, represent our business card. Thus, long-term collaboration is the one that suits us best.
Brand counseling Start-up & old businesses Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.