Services: concept & brand design.
Because of its name, COMPANIA DE SUNET (created in 1994), it exclusively conveys projects on sound processing, but as of 2013 the studio developed, broadened its field of action and changed its name. The new name is now THE CANDY SHOP, a name which, without saying too much about the studio, allows for the possibility of adding new services to its palette at any time. THE CANDY SHOP currently offers services of production and post-production in cinematography, TV, radio and advertising campaigns, and also for various other projects developed on any type of digital platforms.
A visual concept defining the studio’s playful name that would convey the pleasure that all professionals at THE CANDY SHOP take in working.
The graphic solution was naturally chosen starting from the emotional side conveyed by the new name. The studio’s logo, just as its name, does not describe its profile or the type of services it offers, but through its uniqueness, it rather offers a visual surprise, at the same time maintaining an aura of mystery, making it easy to remember.
In creating it, one used a special decorative font, discreetly conveying the idea of cartoons, always-victorious super heros. The colored symbol (in orange and red- warm, lively, attractive colors) within the word SHOP is an edited lollipop- a graphic representation of the word CANDY in the name. At the same time, it resembles a spiral, a symbol for evolution.
From a recently received e-mail: “ I am writing to tell you that even after 2 years from our collaboration I am still very much pleased with what you did for us.
Good luck in everything you do !”
The Candy Shop
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.