Jad Flamnde

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Client: JAD FLAMANDE
Services: concept and brand design, e-Commerce website ( virtual store )

As an exclusive Romanian importer, the company brings luxury products from the category of gifts, school and educational writing materials. For each category, these products represent internationally known concepts, of an indisputable quality.

Challenge
Creating a new, attractive and easy to use website, using the Magento professional system, where all the 5000 products would be transferred ( images/text) from the previous website, created with Prestashop platform.

Solution
Professional services and products need a professional visual concept. The new virtual store is designed in such a manner that the user immediately understands, from the home page, the product categories. These are presented in a playful, lively and joyful manner, presenting the user with the emotion arising from the original, stylish product, itself.  

There is a slider in the upper side containing five graphic compositions, presenting the most interesting offers. The range of colors in the new virtual store complies with the visual identity comprised of white, blue, pink and yellow.

Artvisiona updated the visual identity of JAD FLAMANDE, at the same time keeping an already existing symbol on the old logo- the five corner star. Made of two capital letters “J” (pink) and “F” (blue) and a logo- a smiley star (yellow) , the main graphic signature makes a reference to childhood, playfulness and magic.

Features:
  • Product filter for age, characters ( toy company) and category;
  • color and size characteristics;
  • relevant products; groups;
  • two product storefronts with different visibility depending on the user type- shopper or supplier;
  • audio option for certain products;
  • newsletter module.
“Some years ago I received a message with Christmas greetings from an unknown sender. Apart from these greetings, there was a presentation of a professional portfolio. We had just finished delivering our new online shop.
“In the beginning they all say how great they are”- that was our thought at first. We were parting ways with an unpleasant experience, where those whom we had initially hired to do the online shop went out of their way to show us their lack of professionalism. And so, this offer came at the worst moment possible. We didn’t want anything to do with web design companies.
From some unknown reason I did not delete the message. In the meantime, everybody suggested , either discreetly or directly, that we should do something about our online shop, as despite the large amount of money that we had invested, it was still average. We remembered the message we received at Christmas. We manned ourselves up and contacted them. Our confidence was restored after our first conversation and we started working with Simona and Nushu who have helped us and taught us a lot about a completely new field to us and totally outside our area of professional expertise. Simona and Nushu left a definite, decisive mark on most of the essential aspects of our now obvious successfully online shop. Their professionalism and reliability in approaching our project restored our confidence that this field still has serious, well prepared people in Romania.”Emilia Nitulescu Manager Jad Flamande
Time is people’s most valuable resource, that is why we handle your project exclusively, and you can focus on your priorities. The best results come forth as a direct result of the trust our clients have in us.
A well-thought design tolerates no approximation. It reaches the public by winning over both reason and emotions.
Our clients, our partners for the journey! Usually, after the first project, our clients remain naturally close to us, choosing to go on together. Their satisfaction and success, as well as the passion and commitment with which we dedicate ourselves to each of them, represent our business card. Thus, long-term collaboration is the one that suits us best.
Brand counseling Start-up & old businesses Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.