Services: concept and brand design
Following a rebranding process, the store network created in 1993 by Trodat SRL, became IMPRINTO, the most developed network of print and customization stores. The company extended its activity from seal customization, to textiles (printed T-shirts), ceramics (printed mugs), cups and medals, fridge magnets, seals, business cards, and also offers photography printing services.
And so, IMPRINTO managed to have over 60 stores throughout the country, in towns like Bucharest, Brasov, Bacau, Ploiesti, Constanta, Targu Mures and Sibiu with the intention to further branch out in the following years - around 30-40 franchise stores.
Complete rebranding (including changing the name of the store network). The company’s extended services need a coherent visual identity, one that can reflect them in a true and plastic manner.
An entirely new concept and brand design. IMPRINTO logo is now an edited image of a fingerprint, used as a symbol of customization, which is the main service supplied by the company. The name is written in simple, block letters, using an easy to read and visible rounded font. It is accompanied by the slogan (written in the same blue color) “we handle your customizing”.
The colors used are: blue- color of wisdom, trust, loyalty, preferred by both men and women (as various studies have proved) and orange- the color of content, wellbeing and honesty- used as a hard accent. Blue and orange - cool and warm, opposite colors, attracted to each other and in harmony one with the other.
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.