Services: concept and brand design
The company aims at offering its clients “an authentic, honest, completely delicious donut”. In this endeavor it tried one hundred recipes and ingredients. The final products are intended to pamper the senses. The recipe is simple, with no useless secrets- flour, glucose, milk, butter, eggs, yeast, salt and flavours, and the technologies used are modern and superior, despite the fact that several operations were kept at “handmade” level so as to secure the handcraft flavour of the products. Being not only delicious ( the company’s promise is for a moment of intense pleasure) but also very savoury, having lovely decorations and artistic colors, HELLO DONUTS donuts are...memorable! Niceee... to taste you!
A visual identity matching the products: unique, attractive and memorable complying to the company’s „NEVER-TO-BE-FORGOTTEN” rule.
The visual identity is inspired from the POP-ART style, starting from Andy Warhol’s painting - a re-interpretation of Marilyn Monroe’s portrait in the 60’s and continuing with images of various types of donuts, so that the colored frostings and toppings (supported by fonts in different shades) form a delicious concept, that anybody would have trouble resisting to. The central image of the woman seeing the world through the two donuts suggests the joy of enjoying a funny and delicious dessert that makes living life to the fullest even more beautiful. Color, pampering and optimism, joy and delight- these are the elements that define a well balanced donut in terms of taste, flavours and filling, making it just as it is supposed to be!
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.