Services: 3D character concept, design and animation (modeling, lighting, texturing, rendering).
THE AD-STORE is a network of full service agencies created in 1993 in New York, USA. It has 17 offices in 15 countries on four continents.
THE AD-STORE ROMANIA was born in 2002, as a full service advertising agency dedicated to solving communication needs in an expressive, out of box and empathic manner.
Considering the agency’s view and their business politics, it was essential to create a unique, surprising and exciting way of presenting its services, one that would benefit from the use of complex 3D animation techniques.
Futuristic concept, animation and 3D graphic package (a robot character and interior design). While browsing, the user has a map helping him choose various locations. In each of them, the robot presents a service category and offers the required information, with the help of several animations- spins, jumps, points with its hand or the screen on its chest- the one displaying the THE AD-STORE logo.
The robot is created with cute curves and a lot of technical details, making it real. It borrows robot characters from movies , without being a copy of any of them. The interiors are large, spacious, bright, apparently out of a possible future reality, created with fluid lines and a combination of orange, blue and grey.
The dominant color, however, is orange- a warm, lively color meant to humanize the entire concept and create a pleasant, friendly and definitely memorable atmosphere.
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently,the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.