Services: concept and brand design, packaging & label design.
„The natural way of preserving your beauty!”- this is the concept with which the company began manufacturing the first natural cosmetics in 2010. In the context of an industry where name, image and advertising do not complete but define the cosmetic products, in other words advertising is more expensive than the product itself, NATURALE HANDMADE COSMETICS set itself the purpose of offering, to those who had also declared war against chemicals, cosmetics that were truly helpful to the skin, transparent in terms of their ingredients and, last but not least, healthy and 100% natural ( no colorants, parabens, SLS, propylene glycol or other petrochemicals).
Before being placed on the market, each cosmetic manufactured under NATURALE brand was dermatologically, bacteriologically and microbiologically tested, according to EU reglementations in certified labs and declared as adequate in terms of health safety.
Creating an authentic brand image that encompasses the company’s values- beauty, nature, health- and that distinguishes NATURALE products from its competitors.
A fresh, easy to remember identity, different from the other logos containing little leaves, flowers and hand fonts. The colors used are blue and green, as they send out energy and embody the idea of nature, sky and earth.
With regards to the packaging design concept (30 for all the brand products: soaps, solid shampoos, body and face lotions), they show ideas of clarity and minimalism , using a predominantly white background, so as to complete and support the symbolism of the log, maintaining a harmonious and coherent connection to the company values.
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.