Services: Packaging & label design.
It is the only local Romanian coffee-making company, with an interesting evolution- the company’s net turnover doubled since previous years, proving that, despite a highly competitive market, its products are appreciated by the Romanian clients. The company’s view is that coffee becomes an art for which passion is all-important.
The company was using an outdated packaging design and wanted to update it, so that is reflected the company’s values (quality, innovation, safety, trust) but at the same time keep the committed charm- well known and appreciated by the consumers of its products. The steamy cup of CAFEA FORTUNA was to remain the catalyst between friends and the reason for which a perfect day starts with a smile.
Solution The new package ( for the entire CAFEA FORTUNA product series: Rendez-Vous 100 g, Meridian 100 g, Crema 100 g, Instant 50 g, Rendez-Vous 250 g and Crema 250 g) is the result of combining 3D elements, with digital painting and photography, everything overlapped on a background of roasted, appetizing coffee beans. The colors used are green and red, depending on the assortment.
The 3D cups are a central composite element and their design is special due to the shape of the handle. It originates in the shape of letter “F” from FORTUNA logo, is edited and rotated to 180 degrees. A special coffee can only be drunk from special cups, especially designed for it. CAFEA FORTUNA is now singled out and highlighted in the wide variety of available coffee brands.
“It all started a few years ago when I saw Florin Chilian’s clip for “Zece”. I was impressed by the clip’s creativity and quality and I was even more surprised to learn it was a Romanian production. And this is how I came to discover Artvisiona.
My project was to design a package for a Romanian coffee- Cafe Fortuna. I needed several pricings. I first asked large and famous companies for this. But the packaging design in their portfolio did not appeal to me. It was correct, but vapid. Not to mention the prices. And this is how my cooperation with Simona started . I like how she handles projects in a professional, serious and prompt manner. The result is a unique design, to which one is instantly drawn, as it is a combination of aesthetics, harmony and balance. It reflects the talent, culture and the large amount of work that make her different from all the other graphic designers.”
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.