Services: concept and brand design, showcase website, search engine optimization.
The experience of having to see the dentist changes with ADENTIS – a fairly unusual dental clinic in Iasi. It is hosted in a cosy house, decorated with a fireplace and various art objects, having a welcoming and relaxing atmosphere, and that is because dentistry should not be associated with the idea of trauma. And so, as soon as you enter the world of ADENTIS, you forget all prejudice and pain and you feel yourself calming down and relaxing, although this might seem hard to believe.
Such a dental clinic needs a matching visual identity, comprised of an harmonious combination of elements that reflects the spirit of a medical institution where the patient’s comfort is just as important as the quality of the medical act the professionalism of the dentists.
The logo design was, of course, in line with the concept. Given the French origins of ADENTIS, the letter „A” became the graphic representation of the Eiffel tower, exclusive symbol for Paris and the French culture.
The chosen colors and lines are warm, soft, artistic and create a completely different universe for the field of dental clinics whose general image is mainly dominated by bright colors and standard elements like apples, teeth, smiles, tooth brushes…Instead of all these, ADENTIS invites you to an imaginary journey, where medical problems are solved without fear or the specific tensions. And so, ADENTIS clinic’s image aims at changing the misconceptions with negative impacts reflected in the worrisome medical statistics regarding Romanian dental health.
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