Services: concept and brand design.
Active, strong and invincible, men only need matching products (customized), and professionals who know their needs/wishes and meet them halfway with specific offers. ACTION ZONE is dedicated to trading outdoor sports and technologies articles (watches, knives, compasses, water-resistant laptops etc), especially designed for all men.
A force is conquering when it does not inspire aggressivity, but security and trust. ACTION ZONE also needs a concept and visual identity design that can successfully and closely reflect these values. What are the most suitable color and shape combinations that can convey the male essence, strength and spirit? What image can be used to enclose the dynamics, technology, quality and reliability characterising products typically used in various activities generally specific to men?
The coherence in ACTION ZONE’s message is reflected by the characteristics, harmony and manner in which the elements creating the brand’s visual identity combine. The graphics in ACTION ZONE’s logo highlights force, course and dynamics: a letter, a split circle and an arrow. All of them elements inspiring toughness. Moreover, the combination of cool colors- green and blue- shapes the idea of nature, novelty and again, masculinity. The image of the mountains, overlapping the simple, almost austere lines, completes the idea of pure strength. It thus comes as no surprise that women, too, are attracted to the values of ACTION ZONE’s brand, as an inspiration in purchasing gifts for the men in their lives.
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.