Action Zone

banner e-commerce website

logo cap

web design

Client: ACTION ZONE
Services: concept and brand design.
Active, strong and invincible, men only need matching products (customized), and professionals who know their needs/wishes and meet them halfway with specific offers. ACTION ZONE is dedicated to trading outdoor sports and technologies articles (watches, knives, compasses, water-resistant laptops etc), especially designed for all men.

Challenge
A force is conquering when it does not inspire aggressivity, but security and trust. ACTION ZONE also needs a concept and visual identity design that can successfully and closely reflect these values. What are the most suitable color and shape combinations that can convey the male essence, strength and spirit? What image can be used to enclose the dynamics, technology, quality and reliability characterising products typically used in various activities generally specific to men?

Solution
The coherence in ACTION ZONE’s message is reflected by the characteristics, harmony and manner in which the elements creating the brand’s visual identity combine. The graphics in ACTION ZONE’s logo highlights force, course and dynamics: a letter, a split circle and an arrow. All of them elements inspiring toughness. Moreover, the combination of cool colors- green and blue- shapes the idea of nature, novelty and again, masculinity. The image of the mountains, overlapping the simple, almost austere lines, completes the idea of pure strength. It thus comes as no surprise that women, too, are attracted to the values of ACTION ZONE’s brand, as an inspiration in purchasing gifts for the men in their lives.

Time is people’s most valuable resource, that is why we handle your project exclusively, and you can focus on your priorities. The best results come forth as a direct result of the trust our clients have in us.
A well-thought design tolerates no approximation. It reaches the public by winning over both reason and emotions.
Our clients, our partners for the journey! Usually, after the first project, our clients remain naturally close to us, choosing to go on together. Their satisfaction and success, as well as the passion and commitment with which we dedicate ourselves to each of them, represent our business card. Thus, long-term collaboration is the one that suits us best.


Brand counseling
Start-up & old businesses
Brand is the measure of fame in any business. Brand is the promise you make, consequently, the promise you will always have to respect. Therefore, counseling is an indispensable service, regardless of the stage of the analysed business: start-up brand, rebrand, brand management or repositioning.